Formula at the Sea Otter Classic

Sea Otter Booth Pic

Formula Disc Brakes and the ENTIRE bike industry will converge on Laguna Seca Raceway in Monterey, California this weekend for the biggest cycling event in North America.

Stop by to pay us a visit and chat about some of our passions: Brakes, Italy, Espresso and Bikes! We will be located in booths 300 and 302. This is just around the corner from where we were in past years.

Pray for sun, tacky trail conditions, and short lines at the coffee stand!

Ciao!


IN STOCK NOW: THE ONE MINNAAR LTD, THE ONE, AND MEGA.

NEW DH BRAKESLong awaited…but worth it! As they say, “good things take time”!

In stock now in our Petaluma warehouse are the new DH brakes from Formula Italy. These new brakes have the competition scrambling trying to figure out ways to put their DH products on a diet. Sorry guys…no Atkins, south beach, or juice fast spoken here…just pure power combined with mind blowing weight savings. Have your cake and eat it too…

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Formula Disc Brakes Freezes over! OK…almost!

Chris at Frostbike 08

Bloomington, MN.

Formula Disc Brakes, along with other vendors and over 300 of some of the top dealers in the US, emptied ALL their warmest clothes from into their suitcases and descended upon Quality Bicycle Products Frostbike amid sub-zero temperatures.

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Sicklines Previews THE ONE!

Sick Lines - The One Check out the preview of THE ONE just posted over at www.sicklines.com. Thus far, this is the most extensive preview of the new brake we have seen in N. America. Keep an eye out for the upcoming test…THE ONE will not disappoint!

The ONE (Sicklines.com)


Bike Magazine scoops “The One”

From bikemag.

Read a late-summer preview of the The One from the Scott Gambler launch in Chatel, France. Bike Mag says, “First impression of the brake: This sucker is strong. Look for it to hit the market late this year (2007)”.

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